This past holiday weekend eHarmony had a promotion. The site
regularly offers non-members the opportunity to connect with people for a
limited time at no cost. Generally, this is done over a long weekend. In fact, this
is the same type of offer that enticed me to join this past July. As a marketing tool it has merit. After all, I'm sure many new members join during these promotions. However, it can be a
bit disappointing for current members. Why, you ask? Simple: there seems to be a higher number of empty profiles created during these time frames and they wind up in the pool of “matches” presented to members.
How can I be so sure of this? Well, I had 3 matches sent to
me this weekend that had no photo, no information, and one even had no
name. That was special: no name, no
photo and under the occupation it read, “not willing to disclose”. Perhaps the algorithm believes that he could
be the man for me, but any human being would be wise enough to see that couldn’t
be the case.
There needs to be a better tool in place to prevent this type of faulty profile from being presented as matches. Can you address this please, eHarmony?
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